The Allied FITZ is here: CEO Drew Medlock and Director of Product and Engineering Sam Pickman on the new trail bike

You might have heard that Allied just released a new feather-light trail bike this week. The FITZ is new territory for the brand, so it seemed like a good opportunity to bring in Allied’s CEO Drew Medlock and Director of Product and Engineering Sam Pickman to talk about why they decided to add a trail bike to their lineup and what makes this one so unique.

They discuss the nitty-gritty specs, of course, as well as the decision-making process and behind-the-scenes debates that went into it, but they also talk about their individual journeys with the bike, from defying the aging process to Payson's religious experience on a trail he's ridden countless times.