Kimo Seymour, President of Events and Media at Life Time, on a new era of off-road racing

In his role as President of Events and Media at Life Time, Kimo Seymour has been instrumental in the acquisition and shaping of mass participation off-road events such as Unbound Gravel and Leadville.  Last week, Life Time announced a first-of-its-kind gravel series, where 40 professional riders (20 male and 20 female) will vie for $250,000 in prize money over the course of six races. The series, known as the Grand Prix, is comprised of three gravel races and three cross country races, including the Sea Otter Classic, Unbound Gravel, the Leadville 100, and Big Sugar.

Kimo talks to Payson about why they decided to create the Grand Prix, how they think it will benefit the non-professional racers, and some of the criticism that the series has received since being announced. They also talk about Life Time’s surprise acquisition of the Sea Otter Classic, and where Kimo hopes mass participation off-road events are headed.